"You guys killed this!"

— Josh, Owner | Donna’s Pickle Beer

FEATURED VIDEO: “Donna’s Pickle Beer | CHEERS MOTHERF**KERS!!!” - Watch it on Instagram

We created the concept and executed the flagship campaign film / commercial for Donna’s Pickle Beer, a high-energy production that helped fuel their crowd-funded launch and raise over $500k in community funding. By blending 3D cinematic techniques with the brand’s unique persona, we created a visual cornerstone that turned a “sour pickle” concept into a massive crowdfunding success.

phase 001

We took Donna’s original 2D pickle artwork and evolved it into a fully rigged 3D character.

This transition allowed us to move beyond static branding and into a series of live-action skits, giving the brand a dynamic, conversational mascot that could interact with the real world.

phase 002

Sustained Presence (In Progress).

Following the success of the initial launch, we are currently developing an additional round of skits and social content. This phase focuses on maintaining the brand's momentum as they scale nationally, ensuring their video presence remains as bold and refreshing as the product itself.