FEATURED VIDEO: “Sombrero Mexican Food | Free Taco Sign-Up”

A dream collaboration with a brand I’ve loved and enjoyed since childhood, taking the iconic San Diego’s Sombrero identity into the third dimension.

phase 001

We converted the iconic "Diego" mascot into a fully realized 3D character, launching with mirroring ads to promote the new Sombrero app and delivery options.

This campaign drove thousands of app downloads and sign-ups by leveraging the new eye-catching 3D visuals to offer free taco and churro incentives.

phase 002

Digital Ecosystem Expansion

We are looking forward to expanding Diego’s role across the entire brand infrastructure. This includes integrating the 3D character into internal training videos, social media content, and high-fidelity web assets to create a unified, modern presence for this San Diego staple.