"Creative, reliable, and genuinely passionate about what they do."
FEATURED VIDEO: “The Sound Blanket: A Sleep Sanctuary”
phase 001
To start, we wanted to establish the brand as a high-level contender and establish the '“voice” for the brand. Leveraging full animation and AI, we crafted a premium, 'Apple-style' video suite breaking down the Blanket and its internal technology. The focus was on clean, sophisticated motion that signals quality immediately.
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Video 2 | “Haptics”
Video 3 | “EMF”
Video 4 | “Grounding”
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website | 3d models
For the main videos, I converted simple photo references into high-fidelity 3D models. But when it came time for web, these were then optimized into lightweight assets, allowing for rich 3D visualization directly in the browser without sacrificing performance.
phase 002
By editing on-the-ground footage from Central Park, we helped the brand bridge the gap between "high-end contender" and "real-world community." This organic, candid energy became the core of a high-performing lead-gen campaign. While Phase 001 established the quality, Phase 002 established the soul.
FEATURED VIDEO: “The Sound Blanket: NYC Central Park Reactions
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Central Park | Social AD 1
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Central Park | Social AD 2
Central Park | Social AD 3
phase 003
We are currently scaling the brand’s reach through a multi-channel ad strategy, pairing high-energy animation with targeted social campaigns. Simultaneously, we’ve begun the planning for documenting the brand’s expansion into mass production—capturing an 'inner-workings' look at the manufacturing process. This documentary-style approach invites the community behind the scenes, turning the complexity of global scaling into a compelling story of growth and craftsmanship.